Crafting the Perfect Instagram Bio
We all know that first impressions are everything, right? Your Instagram bio is the first thing people see when they stumble upon your profile, so you want to make it count. Whether you're a business trying to attract customers, an influencer aiming to grow your following, or just someone who wants to improve their online presence, nailing your bio is crucial. Let’s dive into some best practices to help you craft a top-notch Instagram bio that will make people hit that follow button!
1. Keep It Short and Sweet
Instagram gives you 150 characters for your bio. That’s not a lot, so you’ve got to be concise. Think of your bio as your digital elevator pitch—what do you want people to know about you in just a few seconds?
Example:
Personal: “Adventure lover 🌍 | Coffee addict ☕️ | Dog mum 🐶”
Business: “Handmade jewellery ✨ | Eco-friendly 🌿 | Worldwide shipping 🌎”
2. Show Your Personality
Your bio should reflect who you are. Are you funny? Serious? Artsy? Let your personality shine through! Emojis are your friends here—they add colour and can convey a lot with just one character.
3. Include Keywords
Keywords are not just for SEO—they’re for Instagram too! If someone is searching for a specific niche, you want to show up. Think about what words or phrases people might use to find someone like you. If you’re a fitness coach, words like “fitness,” “coach,” “workout,” and “nutrition” are key.
4. Add a Call-to-Action (CTA)
A good CTA can guide your visitors on what to do next. Whether it’s visiting your website, checking out your latest video, or shopping your collection, make it clear and inviting.
5. Make Use of the Link
Instagram only gives you one clickable link in your bio, so make it count. This could be a link to your website, a new blog post, your YouTube channel, or even a Linktree with multiple links. Keep it updated to reflect your latest content or promotions.
6. Contact Info
If you’re running a business or want to be easily reachable, include your contact information. You can use the "Contact" button on a business profile or simply add your email in the bio.
7. Hashtags and Handles
Using a branded hashtag or mentioning other profiles can be a great way to create a sense of community and make your profile discoverable.
8. Line Breaks for Readability
Breaking up your bio into lines makes it easier to read and more aesthetically pleasing. It doesn’t allow you to do this in-app, but you are able to do this by typing your bio in the Notes app in your phone and then copying it into Instagram. Click here for more details on readability and accessibility best practices across social media.
9. Update Regularly
Don’t set it and forget it. Your bio should evolve as you do. Update it to reflect your latest projects, interests, or life changes.
10. Stay True to You
Most importantly, your bio should reflect who you are. Authenticity wins over everything else. People follow people, not perfectly curated images. Let your bio be a little window into your world.
Now you’ve mastered the Instagram bio, why not check out our guide on mastering the art of hashtags?
