How the LinkedIn Feed Works and How to Optimise it for Your Business

Understanding the LinkedIn Feed Algorithm

LinkedIn’s feed algorithm is constantly evolving to surface relevant content, helping users stay updated with industry insights and professional news. For small businesses and entrepreneurs, understanding how this algorithm works is key to maximising visibility and engagement.

Related: Maximising LinkedIn for B2B Success – Learn how to leverage LinkedIn for networking, brand building, and lead generation.

1) Factors Influencing Your LinkedIn Feed

• Your Profile Information: LinkedIn considers your experience, skills, and education to tailor content to your interests. Optimize your profile with industry-specific keywords and a clear summary of your expertise.

• Your Network Connections: Posts from your connections and companies you follow are prioritized in your feed. Expanding your network strategically can increase the diversity and relevance of content you encounter.

• Your Engagement Patterns: LinkedIn tracks actions like likes, comments, and shares to understand what content matters to you. Engaging actively with relevant posts can further refine the content in your feed.

2) Types if Content in the LinkedIn Feed

LinkedIn surfaces two main types of content: Connected Content and Unconnected Content.

• Connected Content: This includes updates from people or companies you follow. Examples are:

  • Posts from connections announcing a new job or milestone.

  • Industry updates or thought leadership shared by influencers you follow.

• Unconnected Content: This is content shared by people outside your direct network but is relevant to your interests or industry. Examples include:

  • Breaking news in your industry.

  • High-engagement posts from influencers your network interacts with.

3) Tips to Optimise LinkedIn Feed Visibility for Your Business

LinkedIn offers robust tools for lead generation and sales, making it easier to identify and reach potential clients. Here's how to make the most of these tools:

• Create Engaging Content: Share valuable insights and updates to increase engagement and reach. High-quality, consistent content establishes your brand as a thought leader and makes your posts more likely to appear in your followers' feeds.

• Encourage Interaction: Ask questions, add calls-to-action (CTAs), or use polls to encourage audience interaction. LinkedIn’s algorithm rewards engagement, so sparking conversation can boost your visibility.

• Join and Engage in LinkedIn Groups: Participate in relevant LinkedIn groups where your target audience is active. Sharing valuable insights in these groups can help increase your brand’s reach and credibility.

• Use Hashtags Wisely: Hashtags can extend your reach beyond your connections. Use industry-specific hashtags to make your content discoverable by users interested in your niche.

• Leverage LinkedIn’s Content Types: Mix up content formats like videos, carousels, and articles to keep your audience engaged. LinkedIn favours content diversity, so don’t stick to text-only posts.

A More Relevant Feed Experience with LinkedIn

LinkedIn’s feed is designed to adapt based on your interactions. The more you engage, the more tailored the content becomes. Make sure your feed reflects your business goals by actively connecting with relevant professionals and consistently engaging with industry-related content.

Ready to take your LinkedIn strategy to the next level? Our team at Imperia Marketing can help you leverage LinkedIn’s feed algorithm to maximise your visibility, engage your target audience, and generate leads. Get in touch today to start optimizing your LinkedIn presence! 🙌