The Rise of Video Marketing: Why It’s Important

One of the most dynamic and engaging forms of content that has taken the marketing world by storm is video marketing. From short, snappy social media clips to in-depth, immersive storytelling, video has proven to be an incredibly powerful tool for businesses of all sizes. But why exactly is video marketing so important, and how can it elevate your brand? Let's dive in!

The Power of Video Marketing

Engagement and Retention

Videos are naturally engaging. They combine visuals, audio, and sometimes text, which makes them a more dynamic way to convey information compared to static images or written content. Studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This high retention rate means that your marketing messages are more likely to stick with your audience when delivered through video.

Increased Conversions

Video content has been shown to increase conversions significantly. According to recent statistics, including a video on a landing page can boost conversion rates by over 80%. This is because videos can effectively communicate your value proposition, showcase your products or services in action, and build trust with your audience, all of which contribute to higher conversion rates.

SEO Benefits

Search engines love video content! Websites with video are 53 times more likely to rank on the first page of Google search results. This is because videos increase the time users spend on your site, signaling to search engines that your content is valuable and engaging. Additionally, properly optimized video content can drive more organic traffic to your website.

Social Media Reach

Video content is king on social media platforms. Algorithms on platforms like Facebook, Instagram, and LinkedIn prioritise video content, making them more likely to appear in your followers' feeds. This increased visibility can lead to higher engagement rates and greater brand exposure.

The Rise of Drone Videography

As video marketing continues to grow, so do the technologies and techniques.

One of the most exciting developments in this space is drone videography!

Drones offer unique perspectives that were once only possible with expensive helicopters and complex setups. Now, businesses can capture stunning aerial footage that enhances their marketing efforts in a variety of ways…and we can help you do just this!

How We Can Help

The rise of video marketing presents opportunity for businesses to connect with their audience in a more engaging and effective way. By incorporating video into your marketing strategy, you can boost engagement, increase conversions, improve your SEO, and expand your reach on social media. And with the addition of drone videography, you can take your video content to new heights—literally!

If you're ready to harness the power of video marketing and explore the benefits of drone videography, contact us today. Whether you’re looking to highlight a property, cover an event, capture your products and services, or create an eye-catching promotional video, our team are well equipped with the expertise and equipment to bring your vision to life and help to boost your engagement!

References:

https://www.forbes.com/sites/yec/2017/07/13/how-to-incorporate-video-into-your-social-media-strategy/

https://vwo.com/blog/optimize-video-content-for-conversions/

https://evolvemedia.com/does-video-improve-organic-seo-rankings/