Case Study Stories:
The Canine Code
Introduction
Sally Barker is a qualified dog nutritionist (The Canine Dietitian). She is passionate about providing accessible resources to every dog owner, ensuring they feel heard, seen, and supported on their journey to improving their dogs’ health and wellness.
Sally identified a gap in the market for accessible, expert-led online dog care advice. The Canine Code was created to fill this gap – providing a comprehensive online platform for dog owners, with access to valuable digital resources and support. By partnering with Imperia Marketing, Sally transformed her vision into a thriving online community - read more about it below.
How Imperia Marketing helped launch The Canine Code
Building a Strong Foundation
After reaching out, we booked Sally in for a consultation call to discuss her needs and formulate a plan for how we could support her. We worked closely together to create a user-friendly website with an additional subscription platform and created a range of digital assets that reflected her brand and expertise. We chose a platform that would allow Sally to produce and update her own content independently after launch, with additional support if needed. The website features an easy-to-use design, allowing dog owners to effortlessly navigate through expert-led webinars, nutritious recipes, and a supportive community. By combining Sally's in-depth knowledge with our digital expertise, we created a resource that truly empowers both her business and her customers.
Overcoming Challenges
Sally’s initial experience highlighted the importance of finding a partner who truly understands their client’s goals. Imperia Marketing offered a collaborative approach and a deep understanding of Sally’s vision.
What were your biggest initial challenges in starting The Canine Code project?”
“I initially started the process with someone else and quickly realised that communication was really bad, my ideas were not implemented, and deadlines not even met. I came to Imperia with six weeks to launch my new business and a full membership site.”
“What made you choose Imperia Marketing?”
“The people were the main reason I chose to trust Imperia with my new business website and social media marketing. EJ and Melissa lived and breathed my ethos, my ideas and understood what I needed perfectly. It was just like having two teammates that fit seamlessly into my own company.”
From Vision to Reality
The Canine Code membership platform is accessed via its website, providing both free and gated content. The design offers a user-friendly interface for members to access webinars, recipes, recommended brands, a private Facebook group, a calorie calculator, and more. We chose a user-friendly platform to host the site, allowing Sally to access and edit her content independently, with additional support as required.
“How did the collaborative process work?”
“They worked however I needed to – on calls, email, over text message! Whatever was easiest for me, they accommodated. The process NEVER felt transactional, it felt like everyone brought ideas to the table for me and really had a true passion for what I was wanting to create.”
A Partnership for Growth
Our collaboration extended beyond website development. Imperia Marketing provides ongoing monthly social media management and video editing support, freeing up Sally’s time to focus on her core expertise and businesses.
“The creativity and ideas on the team really inspire me. My social media content and video editing has taken hours off my working week, allowing me to concentrate on my clients and not my content.”
“How did your initial vision for the website compare to the final result?”
“Better than I ever expected. EJ and Melissa took my vision in my head and created something I am so amazingly proud of. I can’t think either of them enough”.
“Outsourcing is a big investment for a small business, how did you find the process?”
“The whole process from start to finish was seamless. Everybody really took the time to listen to me and live and breathe my business.”
Results and Impact
The Canine Code has flourished since its launch. The platform has become a trusted resource for countless dog owners, fostering a strong community and driving business growth. Sally's passion for canine nutrition, combined with our digital marketing expertise, has created a powerful partnership that we are proud to be a part of.
If you too would like to achieve similar success or are looking for a partner to help grow your business – give us a call! We’d love to help build your empire!