Building a Brand Identity

Our creative journey began with crafting a logo that captured the essence of Greenacre Energy. A modern and minimalist design effectively conveys the brand’s focus on sustainable energy and environmental consciousness.

Our design combines simple geometric shapes and a colour palette to create a strong visual identity that aligns with their mission - creating a balance between nature and modern technology. The horizontal line beneath the circular shapes serves as a grounding element, creating a horizon-like effect that further emphasises the connection to the earth. The "c" in Greenacre was given a typographical twist, incorporating an arrow to subtly symbolise the circular nature of renewable energy as well as the progressive, forward-thinking nature of the company. We chose a clean, sans-serif font to reflect modernity and professionalism, contributing to a sense of approachability and reliability. The simplicity of this design allows it to be easily recognisable across various platforms, whether in digital formats or printed materials.

Once we had established this strong brand foundation, we applied the logo and accompanying visual elements across all communications. This ensured a cohesive brand presentation and reinforced Greenacre Energy's identity throughout their marketing materials.